One exceptional idea is worth more to the world than a thousand average ones.

Exceptional ideas are worth so much because they’re scarce. It’s simple supply and demand.

All great organisations sprout from exceptional ideas.

People who start great organisations are highly rewarded.

How then can you maximise your production of exceptional ideas?

By rigorously engaging with the exceptional ideas of others, constantly and deeply.

When you engage with great ideas, you supercharge your own.

Brilliant thoughts don’t sprout from unwatered minds.

The best way to increase the likelihood that your next idea will change your life is by seeking out exquisite opportunities to learn.

Thanks to the internet, you can learn for almost free.

All exceptional thinkers are exceptional learners. This is no coincidence.

If you’re regularly the smartest person in a room, you’re in the wrong room.

Give your ideas a chance; bury your ego, ask detailed and generous questions, find your exceptional idea, and get to work.