Two Heads Are Better Than One

We have a cognitive bias towards our own ideas, because we make them.

Partnering with people, or working in teams, is a step towards insuring against that bias.

That’s not to say your ideas aren’t good, you might just have a harder time picking the good ones from the bad ones than someone who doesn’t share your bias.

An even more compelling argument for teamwork is that finding good ideas requires a mass of bad ideas to be had and filtered through.

“The goal isn’t to get good ideas; the goal is to get bad ideas. Because once you get enough bad ideas, then some good ones have to show up.”

Seth Godin

If you’re working with a partner, the amount of ideas you generate doubles. This means you find the good ideas faster, and can work together to capitalise on them.

Don’t be afraid to make ruckus. Be honest when ideas are bad, especially when they’re your own. And commit to the good ones with everything you’ve got.

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