Attention Is A Scarce But Evenly Distributed Resource

Our attention is being bargained for constantly, but at the end of the day it’s ours to spend as we please.

Unlike some other popular currencies, attention doesn’t discriminate. We are each allotted the same amount each day, but we can choose how much value we charge for it.

For some of us it’s a challenge to resist the urge to give our attention away freely to every big sound or bright light which enters our periphery.

For others, selective focus on the things which bring them joy is as natural as breathing.

I might find it harder to conserve my attention than my neibour, but that doesn’t mean I have any less of it.

It only means I need to work harder to put my attention to work.

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