The scariest point in any project is the moment just before you’re all in.

You’ve toyed with the idea enough to believe it could work.

But you haven’t invested yet. You haven’t signed the contract, bought the tool, or told your friends what you’re doing yet.

The scary part about pulling a trigger isn’t actually pulling it. It’s this moment before; where there still exists a version of the future where you did and didn’t do the thing.

Because once you do, there’s no going back. You’ll have too much skin in the game to play both sides.