The Insta Game

I was asked today whether I thought that Instagram, can be used in a way which fosters an infinite mindset.

My gut instinct was; of course not. Instagram is a game designed for short term gratification. It’s a battle royal for follower attention where shock and beauty reign supreme.

But I had missed the question.

The question wasn’t, “Do people treat Instagram as an infinite game?”

It was, “Can people treat Instagram as an infinite game?”

To which the answer is, of course, yes.

It’s possible to use Instagram in such a way that the gradual collection of images on your account generate meaning which isn’t governed by metrics of likability.

The truth is just that the systems in place do a pretty good job of keeping us focussed on those metrics.

It’s bizarre how focussed we’ve become with numbers alongside red hearts and blue thumbs.

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