When people get lucky breaks, it’s easy to dismiss as pure chance. They were just in the right place at the right time… right?
But what if there was an art to being in the right places at the right times?
What if it took hard work and determination to put yourself in positions where your chances of a lucky break increase?
What if you could cultivate serendipity?
Jason Roberts thinks you can.
He believes that luck is governed by a pretty simple formula;
Luck = Doing x Telling
What does this mean?
It means that if you start doing something, you’re going to get better at it. You’ll continue to get better at it the more you do it and after you’ve done it for a long while, and got pretty good, your chances of having a lucky break get better also.
The other side of the equation is telling, and it’s as simple as you think it is. The more you tell people about what you’re doing, the better your odds are that someone is going to swoop in with a serendipitous offer or opportunity.
If you want your project to take off, Roberts suggests you focus on maximising your luck by doing more and telling more people about what you’re doing.
The shaded rectangles in the above diagram represent what Roberts calls your luck surface area.
The more surface area you have, the more likely you are to succeed (or get lucky).
Doing without telling might lead to isolated genius, but it’s no way to sell your album.
And telling everyone what you’re doing even though you’re doing nothing at all is the trademark of a perpetual procrastinator.
Doing and telling are each necessary because they magnify one another.
Figure out which you do more often, and work on the other.