Attention is Emotion

Our attention is driven by how we feel.

Every decision we make to do one thing and not another is motivated by the feelings we’re likely to experience as a result of doing or not doing the thing.

Attention deficit disorders are emotional regulation disorders.

When we’re not satisfied with how we’re spending our time, there are always emotional reasons we make those choices.

Sometimes it’s the avoidance of discomfort, disgust or fear.

Other times it’s simply that short term dopamine is more accessible than more sustainable sources.

What we do and how we feel are inextricably linked at all stages of decision making.

Treating them separately makes no sense at all.

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