Media Multitasking

Your phone is probably the most distracting thing you own.

You can pick it up and access any one of a hundred apps at almost any time.

But this convenience comes at a cost.

Have you ever checked a message on your phone, then decided to check your email as well, jot down something in your shopping list app, Google the closest pizza place and then open up deliveroo? Me too.

When we engage in the consumption of media across channels and switch frequently, it’s called media multitasking.

Unfortunately, media multitasking taxes our ability to learn implicitly.

Which means that while you’re switching through channels, you’re not actually learning (or growing) a whole lot.

Because most of our learning happens naturally and subconsciously.

So be mindful. Next time you pick up your phone, try to do only the thing you first intended to do.

Then put it away.

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