Every item in your home, every app on your phone, and every person that you know is represented by brand.

It used to be that things were branded when companies wanted to make sure we understood who owned the product or service in question.

Nowadays, brand is no longer so tangible. Brands are now defined by how they make people feel.

Your brand is the result of the promises you keep. It’s the clarity of what you say you do, and your ability to follow through.

Confused, complicated brands flop. Sure, simple brands win.

Brands caught lying and cheating lose. Brands known for doing the right thing grow.

Imagine for a moment that your favourite brand were a person. What would they look like? What would they wear? How would they speak to you? What do they say?

I’d be willing to bet this person looks and sounds a lot like you’d like to look and sound.

If you can appeal to the interests of the people you want to connect with while proving reliability and fostering trust, you have an effective brand.