Apple Won’t Let Bad Guys Hold iPhones.

Since the rise of soap operas (television and radio shows blatantly sponsored by homeware brands), product placement has been a reliable way for brands to normalise their products.

Companies have been know to pay significant sums for this kind of passive advertising.

The more aware of this you become, the more often you’ll start to see coke cans perfectly rotated such that the logo points towards the camera, Starbucks logos in sweet spots of the screen, or bright white Apples on the face of laptops which main characters are tapping away on.

But with the latter… you’ll only see ‘good guys’ weilding iPhones or fiddling macbook. Apple are willing to let anyone use their products in film or television, on the condition that they are represented, “in the best light, in a manner or context that reflects favorably on the Apple products and on Apple Inc.”

In a recent interview with Vanity Fair, Knives Out and Star Wars: The Last Jedi director Rian Johnston, while praising the Knives Out props department for their management of various clocks (digital and otherwise) throughout the film, pointed out that, “bad guys can not have iPhones on camera.”

Which is hilarious, ridiculous, and might just ruin the next mystery film you sit down to enjoy.

Sorry.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s