You Are Your Brand Manager

If someone knows your name, you have a brand.

What people think and, more importantly, how people feel when they hear your name is that brand.

It’s got nothing to do with who we think we are and everything to do with who we actually are to other people.

Are we reliable? Trustworthy?Charming? Funny?

Not unless someone else thinks so. Self belief might inspire our action, but it’s our actions which inspire our reputations. Which, in turn, define us.

We are responsible for cultivating our reputation, but we don’t get the privilege of disagreeing with it once it’s out there.

We can seek to improve our reputation, but there is no sense in refuting it.

It just is.

If who we think we are doesn’t matter, then perhaps we should do less thinking about who we are today or who we were ten years ago, and more thinking about who we might aspire to be for someone else tomorrow.