As customer engagement with brands shifts more and more to online platforms, it is becoming increasingly important that brands are recognisable audibly as well as visually.
Chances are that, even if you don’t own an apple product yourself, you know what an iPhone sounds like when it rings and how a Macbook sounds like when starts up.
These sounds have become so iconit that they act not only as identifiers, but as symbols of quality and status. How many iPhone users do you know with custom ringtones?
Less than android owners, that’s for sure.