As customer engagement with brands shifts more and more to online platforms, it is becoming increasingly important that brands are recognisable audibly as well as visually.
Chances are that you know what an iPhone sounds like when it rings and what a Macbook sounds like when boots up.
These sounds have become so iconic that they act not only as identifiers, but as symbols of quality and status.
How many iPhone users do you know with custom ringtones? Less than android owners, that’s for sure.