The False Economy of Ideas

It doesn’t always make sense to buy in bulk.

Buying twenty batteries instead of five makes sense, as long as you’ve got something to put them in. But over-ordering flyers for a one time event just because you might get a better unit price is insanity. The fliers will end up in a bin, and your money in the hands of the printer for no reason.

Same goes for ideas. Rapid fire brainstorming, huge gant charts and methodical step-by-step planning is completely neccessary for certain projects, and totally unnecessary for others.

There is no margin for error or estimation in a space launch, but there is plenty in the first iteration of your website design.

We learn more by testing our ideas than we ever will be hoarding them.

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