In a few hours, NASA will launch two astronauts into space from US soil for the first time since 2011.

The launch will mark the final stage of their SpaceX program, which is laying the groundwork for future exploration of Mars and the Moon.

You can watch live here. Just try not to lose any brain cells reading the YouTube comments.

As customer engagement with brands shifts more and more to online platforms, it is becoming increasingly important that brands are recognisable audibly as well as visually.

Chances are that, even if you don’t own an apple product yourself, you know what an iPhone sounds like when it rings and how a Macbook sounds like when starts up.

These sounds have become so iconit that they act not only as identifiers, but as symbols of quality and status. How many iPhone users do you know with custom ringtones?

Less than android owners, that’s for sure.

My sister got two kittens today. Their warm, fluffy little bodies are each about the size of my hand; which makes our living room practically a jungle.

(They’re kind of cute)

As I watched them explore and play, I was amazed by the way the interacted with their new environment. They approached new items with a gentle caution; careful not to jump from a platform too high, or run into anything moving quickly. But once they had decided to engage with a something new, they executed with a bold fearlessness I came to admire.

Naive and stupid as they may be, we each might have something to learn from their approach: take time to take stock; but commit, and commit unrelenting.

There’s only so many times you can forget something before realising that it’s not that important to you. So when we forget things which we feel should be important, it’s likely time to take stock.

Forgetting breakfast is one thing, but forgetting to walk your dog or feed your goldfish is another. If your responsibilites aren’t at the forefront of your mind, you have a priority problem; either you need to figure out what’s distracting you from what’s important, or go about discovering what important really means.

Never underestimate the efficient power of expertise; those who have been around the block have a distinct advantage.

Their insights are fuel for your progression and growth.

Surround yourself with masters you trust and aspire to, pay them the respect they’ve earned, and listen well.

Giving credit where it’s due is the only way to build credibility.

Which way to go?

The choice is easy, because there’s only one way we can: forwards.

Wraping around the side? That’s moving forward. Doubling back? You’re moving forwards. Staying exactly where you are and waiting out the storm? That’s forwards too.

We can only move through time in one direction. All other movement is secondary, and will soon be beside the point.

We each have only two things, which we share equally: this moment in time, and the next.

When something’s broken and also too expensive to fix, what do you do?

Do you pay for the temporary fix you can afford, or borrow enough for the long term fix which is currently out of budget?

Our shower is leaking; badly. It wasn’t water proofed properly when it was built, so now we’re at risk of a busted pipe seeping water into the walls.

We can pay to have the entire bathroom waterproofed and renovated (it needs it), or we could get the shower redone and wait for something else to fail before retiling and waterproofing the rest.

I still don’t know the answer.

If you’re even remotely interested in improv, you have to watch Midelditch & Schwartz on Netflix.

You might recognise Middleditch from the sitcom Silicon Valley, and Schwartz from every strange YouTube rabbit hole you’ve ever been down.

The two performers share great onstage chemistry as they navigatate three longform improv scenes, one per episode of the show.

Humour is sometimes best in it’s least refined state, this show is a testament to that.

It gets weird, it gets messy, and it’s guaranteed to get you giggling.

If you’re not an expert, it’s highly unlikely that you’ve discovered something the experts missed.

While a ‘solution’ might make perfect sense to you, it usually turns out that you were lacking a key piece of context or knowledge (possessed by the experts) which puts a cannonball sized hole right through your sinking idea.

Don’t drink bleach, you’ll end up in hospital. UV light doesn’t belong ‘inside’ your body , it’ll give you cancer.

Trust your experts. Science is falsifiable for a reason.

Still can’t find an expert to solve your problem? Become one.

Perfect timing, by nature, is a rare occurrence.

Which is why the best plans don’t rely on lucky circumstances, but are positioned to take advantage of them when they arise.

The question is not, when is the right time?

It’s how can we ready ourselves to seize the right time when it arrives?