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It doesn’t always make sense to buy in bulk.

Buying twenty batteries instead of five makes sense, as long as you’ve got something to put them in. But over-ordering flyers for a one time event just because you might get a better unit price is insanity. The fliers will end up in a bin, and your money in the hands of the printer for no reason.

Same goes for ideas. Rapid fire brainstorming, huge gant charts and methodical step-by-step planning is completely neccessary for certain projects, and totally unnecessary for others.

There is no margin for error or estimation in a space launch, but there is plenty in the first iteration of your website design.

We learn more by testing our ideas than we ever will be hoarding them.

Somewhere along the line, explicit cancel culture got cancelled. Calling cancelling ‘cancelling’ isn’t cool anymore, but the cancelling still occurs; once a public figure wades deep enough into problematic waters, there exists a tangible progressive pressure to disavow them.

At the end of the day, cancelling lacks nuance – which is likely why it’s become . We have to keep context and intention in perspective and accept that there are some standards we cannot hold other to, because we could not hold ourselves to them.

The full wrath of public outrage should be reserved for those who commit the most vile of discretions. Everyone else deserves the right to learn and grow.

We are sensory animals, well adapted to allowing our noses and mouths to guide our thoughts.

The smell of petrichor, of rain falling on dry earth, release primal hormones which steady us.

When we get that first bite of a dish our family used to make, that junk food we were treated to after a big game, or the meal we ate on our first dates, our brains start firing with memory.

In method acting there’s a technique called sense memory, in which an actor will recall a specific physical feeling which evokes a certain emotion which they hope will inform their performance.

What actors do synthetically, our bodies perform naturally.

There are a billion micro memories your mind could access at any moment, all it needs is the right sensory input.

Pain is your body telling you that you’re taking risks you probably shouldn’t.

Pushing through that pain is the only way athletes achieve true greatness.

We’ve all heard the pseudo-scientific ‘mind over matter’ arguments: the suggestion that we’re all capable of magnificent physical feats, we just need to learn to hack our minds.

This obviously isn’t true. Athletes spend valuable years honing their bodies to be capable of grand feats. A normal person can’t will their body into running a 100km marathon, KO’ing a trained MMA fighter, or dunking a basketball into a hoop they can’t reach; but those who have crafted their bodies to be capable of those feats can hack their minds to propel themselves beyond their competiton.

Being capable of greatness and achieving it are two separate things.

The great athletes of our time are known for accessing ‘another level’, because they each found ways to trick their bodies into accepting that losing their game of choice was the equivalent of death.

This mindset, while potentially unhealthy, is the only way a person can truly lay their body on the line.

Fighters talk about being prepared to die in the ring; and those that are telling the truth will always be the scariest and most challenging opponents to overcome.

I’m not an advocate for the idea that the honour of victory is more valuable than life itself, but the power that thinking endows is undeniable.

What’s worse than mediocrity?Insincere competence.

If we become embarrassed by the quality of our work, the answer is not to embellish it with dishonest confidence; the answer is to do better work.

When it comes time to reveal what we’ve accomplished, the quality of our work is no longer up to us. It’s only in the doing that we have any control, at all.

Humility pays dividends whenever we could have done better; and we can always do better.

The differences between 9:30 pm and 9.30pm might seem irrelevant, but these small choices give character to the words presented by people and organistions.

People notice these tiny decisions. Like the colon and spacing in 9:30 pm, they can convey formality, order and tone.

Inconsistent stylistic choices read sloppy and weak; even if a reader doesn’t consciously notice inconsistencies in a text, they will likely sense that the writing lacks control.

Writing which is inconsistent reads like unprofessional writing. When in doubt, make a choice; then stick to it.

Losing is painful, but only when you could have won. Winning is invigorating, but only when you could have lost. Every now and then, a brutally fought for draw is more productive than either.

Our enjoyment of any game comes from the succesful overcoming of struggle.

We thrive when we’re on the ropes.

As we return to our gyms and our pursuits, there are a larger proportion of us groaning up stairs; but a similar proportion who are happier and healthier than we have been locked up.

Pain isn’t bad; involuntry pain is.

Those pains we choose are gifts, not detterents; from them, we grow. We must listen to our bodies, as to not overwork and break ourselves. But when the little aches and pains of progress linger, the answer isn’t neccessarily to rest. Sometimes, the answer is to push harder.

I’ve been asking it too much. I’ve been asked it too much. Questions in the how are you family don’t generating interesting insights. We all have scripts we default to in response, awkwardly dancing around wherever is actually going on in our lives.

So what’s the better option?

We could ask, “What’s been energising you recently?” Aggressive out the gate, sure. But bound to spark something of interest.

“Overcome any hurdles this week?” Risky. But cuts the fluff, especially if you can sense the something’s not quite right with someone you care about.

How about, “Are you looking forward to anything coming up?” Sure, it puts a bit of pressure onto whoever you’re talking to, but it leaves the door open for them to decide if they want to talk about a dinner they’re about to have or a wedding they’re going to attend in Summer.

We can do better than our crutches, and we should; people are fascinating. Learning more about them is rarely a bad idea.

Re-starting or returning to an activity or craft can be harder than starting it in the first place.

We hold resistance towards the idea that we need to redo or relearn things which we’ve already invested time into attaining once.

But the resistance is always worse than the actual experience. Past knowledge speeds up relearning exponentially – and rapid growth builds momentum.

Climbing back onto the horse is a challenge, but it sure beats walking home.